If You’re Not Texting Customers, You’re Losing Customers

By Canada Drives Newsroom | Dealer Services

Do you prefer calling your friends or texting them? Nowadays, a lot of people use text messaging as primary communication between friends, family and even coworkers. Compared to calling, text messaging is quick, easy-to-read and cheap. These facts contribute to the growing number of people who are becoming more and more disinterested in picking up a ringing phone from an un-saved number. They’re also the reason why your business should have a texting platform for your customers.

Every day, businesses are calling customers and getting pushed straight to voicemail. Before you leave a call-back message, think about implementing a texting system. Why? Because according to a recent study, 95 percent of texts are read within the first 3 minutes of being sent. Although not ever one has a gold star in replying to text messages, the likelihood is very high that your message was read. For us, this is better than wasting money on calls that have a low chance of being answered.

When it comes to the relationship that you have with your customer, time is one of the hardest factors to establish. However, response rates from text messages are 209 percent higher compared to phone calls – this fact alone should be enough to prompt any business to try texting out. Texting your customer can assist in better communication, less pressure on both parties, and a higher chance that your services will be absorbed into their brain – generating a good chance that they’ll get back to you.

To get started, draft up a sample text that includes the basic information that you’re trying to offer: who, what, when and why. Since we’ve implemented text messaging into our communication platform, we’ve generated more sales leads and built trust with our customer.

Here’s an example of a text that you can start to draft right now:

“Hey! It’s John – I’m looking after the auto loan approval that you just submitted and I’ve got some good news. I’m available until 7pm tonight and then from 8 – 6pm tomorrow – give me a call at 555-555-5555 when you have a free 5 minutes. Thanks, and chat soon.”



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