In this post-COVID era, customers are flocking to the internet to shop for cars. Is your dealership doing everything it can to capture the attention of online buyers?
A recent Think with Google insight explains what most of us already know: Reaching car buyers online is more important than ever. And that's why buying internet leads makes more sense than ever. If you’re serious about generating car sales leads, here are the top five reasons why it's a good idea to outsource your lead generation efforts.
1. You can focus on converting leads (not on finding customers)
You don't need advice on how to sell a car, you need customers! Buying leads means you can worry less about customer acquisition and focus more on conversions. With more buyers shopping remotely these days, are you fully set up to capture as many leads as you can handle? Have you got a well-rounded marketing team focusing on Google (organic and paid), Facebook (organic and paid), email, SMS, native platforms, analytics, etc? When you partner with a premium lead provider, you're leaving the digital lead generation efforts in the hands of the experts, and you can depend on them to send a steady stream of interested customers to your inbox and showroom. Then, all you have to do is what you do best: close the sale!
2. You can boost sales immediately
When you buy leads, any customers that come through your doors have a high intent of making a purchase. For a car dealer, this means less time and energy spent on window shoppers trying to sell the idea of a purchase. With high-intent customers, you can cut to the chase faster, close the sale, and move onto the next customer who's ready to buy.
3. You get the most value for your advertising spend
There are several ways to target local customers; online advertising, print media, inflatable tube men, etc. But since most car buyers start their research with Google, it's no wonder digital marketing outperforms other channels so handily. Unless you have an in-house marketer managing your ad campaigns your online advertising strategy probably won't be optimized for efficiency.
Buying your leads from the right provider takes the hard work out of targeting local customers. When you outsource the digital marketing work, you can rest assured that you're getting the most bang for your buck.
4. You can track your advertising dollar down to the penny
Lead packages mean you can order as much business as your dealership can manage, and you will always know exactly how much each lead costs you. In terms of location and conversion rates, you'll be able to calculate lead value, and that means you’ll be able to determine how much you need to spend next month to realize your most ambitious sales goals.
5. You can control aged inventory
Most of the leads Canada Drives supply are customers that want to buy a vehicle but might not have a specific model in mind. Moving these customers into vehicles that are getting close to 90 days is a lot easier as opposed to wasting time with window shoppers. With all the high-intent traffic pouring into your dealership when you buy leads, managing aged inventory will no longer be an issue.
Capture more quality leads with Canada Drives
One of Deloitte’s Best Managed Companies, Canada Drives delivers local leads to hundreds of certified dealerships nationwide.
We're the nation’s premier lead generation company. With our marketing-savvy methods and digital knowhow, we'll set your dealership up for success.
Reach out and speak with one of our regional sales managers! A consistent stream of high-intent car buyers is just a phone call away.