If you’re a dealership that needs extra subprime customers, buying leads is a risk-free option that will help your business grow substantially. Buying leads means zero time spent on having to generate new customers, or having to manage employees in the process – it’s no wonder the largest car dealers in Canada buy leads.
If you’re serious about subprime, here are the top 5 reasons why you should buy leads:
1. Focus on converting hot leads into sales and profit (not on finding customers)
Customers through paid leads will be at the stage of the buying process where they’re ready to purchase. For a car dealership, this means less time and energy spent on marketing to find potential customers, less time spent trying to “sell”, and more time spent on good customer service. Having the opportunity to focus more heavily on what the customer wants will increase the likelihood of a repeat purchase in the future.
2. Target local customers
There are several ways to target local customers; online advertising, print media, etc. Out of these efforts, how many people that you’re targeting will be ready to buy? The percentage is low unless you’re a larger dealership who is hiring someone to manage your ad campaigns to generate in-house leads. Buying your leads from a valuable source takes the hard work out of targeting local customers. Every name and contact detail received from a paid lead will be a local customer who needs your service and is ready to buy.
3. Track your advertising dollar down to the penny
Lead packages allow you to enjoy as many customers as you can handle, and you will always know exactly how much each one costs you. In terms of location and conversion rates, buying leads will simplify the customer tracking process, and being able to calculate lead value means that you’ll be able to determine how many more customers you need each month and how much you’re willing to spend.
4. Increase gross profit immediately
If you’re spending money on advertising to target customers and generate traffic, you want to be sure that it’s valuable. Hiring employees to deal with high traffic customers who aren’t being converted to sales will generate bad company gross. Unfortunately, increasing your unit of sales doesn’t necessarily mean increasing your revenue. However, buying leads can increase your profit immediately, and you can choose to spend only what is needed to bring in a definite number of leads. Additionally, your sales people can fully utilize their time on converting customers who are serious about buying.
5. Control aged inventory
Most of the leads we supply are customers looking for an auto loan with the intention of purchasing a vehicle, but might not have a specific model in mind. Moving these customers into vehicles that are getting close to 90 days is a lot easier compared to people who walk onto the lot unsure if they’ll buy that day. Maximizing the leads received and the conversion ratio will assist in improving inventory levels and ageing profiles in the new vehicle department.