The Power of Video Marketing for Canadian Car Dealerships

By Ben Sutherland | Dealer Services

The Canadian car buyer has changed, and the approach to selling cars is changing with it. Car dealership success isn’t just attributed to the way you sell, but also how you market. Video marketing for a car dealership can increase the number of customers reached while promoting brand awareness and engagement.

Ninety per cent of customers report that videos help them make purchasing decisions. According to HubSpot, adding a video to an email marketing campaign can boost click-through rates 200-300 per cent. And, digital marketing experts estimate that a single minute of video content equates to 1.8 million spoken works.

Considering 1/3 of the time that people spend online is dedicated to watching videos, using the power of video at your car dealership is an inexpensive and easy way to market your business.

Here are four kinds of videos that work great for car dealerships:

1. A post-purchase video – send a follow-up video to your customer. This will show them that you care, which means they’re likely to refer your dealership to friends and family.

2. Customer testimonials are a great way to show potential buyers how great your service is. Create a video that highlights your customer’s life cycle to promote brand discovery.

3. Who’s running your dealership? Give customers a sneak-peak of your business by taking a short and fun video of your staff. This content is great for social media and it will likely be shared by your followers, which means greater reach to your audience.

4. Product feature videos are great for teaching customers new things about the car industry. Not only will they retain information easier through video, but they’ll always remember that you posted it and taught them something new.

Videos aren’t just an option anymore – they’re the best tool for marketing if you want to build an emotional connection with your audience and get leads through the process! Does your dealership need help with marketing? Click here to see how Canada Drives can help you today!




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