Cloud, TractionForce 2017 Recap

By Canada Drives Newsroom | Dealer Services

On May 11, top executives and industry leaders in the tech industry came together at TractionForce to discuss the future of Cloud Tech – a cloud-based software that helps businesses collect and analyze data in a fast, innovative and easy way.

Organized by Traction on Demand, a cloud software consulting and development firm, TractionForce hosted speakers (including Canada Drives founder Cody Green) who shared their personal experiences and gave insight on how businesses can thrive, run more smoothly and garner more profit by investing in the ever-changing future of cloud technology.

By bending cloud-based technology and business, Traction on Demand’s expertise in Salesforce implementations, data quality and marketing automation has created opportunities for enterprises to redefine their success, and enhance sales, marketing and customer support. To ensure that we remain on top of innovations, Canada Drives has adopted Cloud Tech to fit the needs and wants of our customers. Here’s how Cloud Tech is helping us do that:

Salesforce

The company behind the world’s #1 CRM (Customer Relationship Management), Salesforce.com is a tool that helps businesses track sales data, customer information, service and marketing data in one easy-to-use interface. Since 2014, our company has relied on Salesforce for its software functionality and ability to manage complex automations, allowing us to better interact with our customers while keeping their data organized and easy to access.

Marketing Cloud

Do you have a marketing strategy in place? Canada Drives’ is rooted in data. Through our recent implementation of Marketing Cloud, we can ensure that our e-mail marketing campaigns are relevant, timely and targeted to the right customers. E-mail cloud marketing has been a great way for us to follow up with our customers as soon as they’ve applied. Additionally, optimizing new cloud technology through our marketing campaigns has helped us generate better leads that guarantee a higher rate of action.

Service Cloud

The ability to serve all audiences, from the customer to the service team, is a solution that Service Cloud offers to company’s who are interested in bettering their management, deal tracking and product planning. We ensure that each component of our business is constantly innovating to provide a better platform for our users. Our plan to launch a Community portal for our partners will mean that dealerships can log in and see data, reports and invoices from their lead information, thus helping them track leads in an easy and more organized way.




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