How Your Car Dealership Can Dominate the Subprime Market
Subprime customers are slowly starting to take over the automotive market due to debt to income ratio and from new reports which state slower economic growth an...
5 Unwritten Rules for Proper Etiquette at Dealership Conferences
Business conferences require unwritten rules that, if not followed, could put you in the networking dog pen, and the last thing anybody wants is the side-eye fr...
5 Subprime Lessons to Learn from Football
You’d be surprised how similar football and subprime financing are! Here are five do’s and don’ts of subprime financing for Canadian auto dealers.
The Power of Video Marketing for Canadian Car Dealerships
Video is a tool that every business should take advantage of, especially car dealerships. These four video marketing tips will help you get ahead of your compet...
How to Jumpstart Your Subprime Department
Twenty-five per cent of automotive customers in Canada are non-prime
Making a Newsletter for Your Subprime Department
The relationship that you have with your customer doesn’t stop once they drive off the lot. Keep...
If You’re Not Texting Customers, You’re Losing Customers
Do you prefer calling your friends or texting them? Nowadays, a lot of people use text messaging...
Set Your Dealership Up for Success with the Greatest CRM
A barrier that stands between Canadian car dealerships and their ability to maximize profit, is rooted in customer relationship management (CRM) systems.
Lead Flow is Critical to Dealership Success
If your customer doesn’t move through buying stages smoothly and efficiently, it might be time to reevaluate your game plan.